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News spring 2025
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Traces in the snow
Do you also love winter or do you think it's too cold to think about spring clothes?
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Summer's wingspan
It is said that the flapping of a butterfly's wings can cause a hurricane on the other side of the globe. The butterfly effect reminds us of the fragile fabric of the world, where every action, no matter how small it seems, can send out incalculable waves. A simple choice, a movement, a word — everything becomes part of a larger pattern. It makes us realize that we can never fully predict the consequences of our actions, but also that the smallest contribution can shape the greatest event. Perhaps it is in this unpredictability that the beauty and mystery of life resides — that every flap of a wing carries the possibility of change.
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Sustainable fashion
Olars Ulla is not driven by trends. The clothes are made to last a long time and to be loved more and more over time. The design is timeless and the many combination options make the garments both functional and sustainable. By designing fashion that lasts over time, the fashion industry can move away from fast trends.
Olars Ulla works actively for a more sustainable future in several ways. Our goal is to design and produce clothes that have as little negative impact on the environment as possible. This work is an ongoing and we are constantly trying to improve. We think it is important that our customers know about Olars Ulla's environmental thinking, as it is a large part of the company's identity.